Talk to your customers

Learn what's unique about your customersLearn what's unique about your customers
Improvements based on best practices and copying competitors will quickly plateau.

Cosmetic changes don't matter.

Understanding the specifics of why customers seek out your solution and how t...

Don't overthink or overcomplicate talking to customers, and don't waste months in the quest for the perfect match to your buyer persona. Anyone who can quickly grasp the problem you solve is a qualified test subject Private or Broken Links
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Don't test everythingDon't test everything

- instead, prioritize ruthlessly. The best way to do this is to Let your customers drive your experimentation roadmapLet your customers drive your experimentation roadmap