Decouple experimentation from product development

Your product development process is optimized for shipping a reliable, polished experience to users.

But experimentation requires you to Explore before you refineExplore before you refine
Experiments can focus on testing wildly different experiences (exploration), or in making smaller improvements to an existing experience (refinement).

Both are essential, but if you're just starti...
and Take big swings early onTake big swings early on
You should be testing drastic, ambitious changes early in your experimentation program.

This type of test will have a higher Minimum Detectable Effect, which means you'll get results faster.

. These strategies are incompatible with the flows and timelines of the typical product team.