Without the necessary customer data, you'll struggle to Learn what's unique about your customersLearn what's unique about your customers
Improvements based on best practices and copying competitors will quickly plateau.
Cosmetic changes don't matter.
Understanding the specifics of why customers seek out your solution and how t... and Let your customers drive your experimentation roadmapLet your customers drive your experimentation roadmap
.
If you don't Measure the full sales funnelMeasure the full sales funnel
, you'll struggle to get the buy in necessary to Scale wins across the entire organizationScale wins across the entire organization
. You may find yourself stuck measuring the impact of cosmetic changes on top of funnel goals (and Cosmetic changes don't matterCosmetic changes don't matter
In ecommerce, minor styling changes can have a measurable impact on shopper behavior.
But B2B decisions are much higher consideration, and this type of change is unlikely to influence your potenti...).