Understanding Your Customer

Test quality hypotheses, quickly

The only two elements you can affect are: The quality of your hypotheses, and How quickly...

Talk to your customers

Learn what's unique about your customers: If you don't know what motivates your customers, you have...

Let your customers drive your experimentation roadmap

If you don't understand your customer's buying process, make that your priority

If you don't know what motivates your customers, you have to find out

Customer research must lead to action

Assume your customers will research your product online

There's a nontrivial audience of visitors coming to your site that are further down the funnel,...

Problem - You can't recruit qualified test subjects for user research

There are a few (nonmutually exclusive) possible reasons: Your standards are too high Anyone who can...

Learn what's unique about your customers

Improvements based on best practices and copying competitors will quickly plateau. Cosmetic changes don't matter. Understanding...