If you knew exactly what to do you would just do it (and so would your competitors)If you knew exactly what to do you would just do it (and so would your competitors)
. You need data.
Talk to your customersTalk to your customers
Learn what's unique about your customers:
If you don't know what motivates your customers, you have to find out
If you don't understand your customer's buying process, make that you..., Measure the full sales funnelMeasure the full sales funnel
, Let your customers drive your experimentation roadmapLet your customers drive your experimentation roadmap
, and Focus on systems, not hacksFocus on systems, not hacks
It takes robust processes to Scale wins across the entire organization.
(since 80% of your ideas won't work80% of your ideas won't work
.)