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Focus on systems, not hacks

It takes robust processes to Scale wins across the entire organizationScale wins across the entire organization

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Don't guess

If you knew exactly what to do you would just do it (and so would your...

Problem - It takes a month or longer to ship an experiment

Don't test everything, but you must test. If you knew exactly what to do you would...

Problem - Unrelated experiments running in PPC, website, social, email

Organizational silos make it impossible to Scale wins across the entire organization, limit your impact, lead...

Test quality hypotheses, quickly

The only two elements you can affect are: The quality of your hypotheses, and How quickly...



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