Measurement

Test quality hypotheses, quickly

The only two elements you can affect are: The quality of your hypotheses, and How quickly...

Problem - You don't have access to all customer data and sales KPIs

Without the necessary customer data, you'll struggle to Learn what's unique about your customers and Let...

Measure the full sales funnel

Don't guess

If you knew exactly what to do you would just do it (and so would your...

Use cookies, not JavaScript, to set custom User IDs

If you're going to create a custom user id to identify visitors then we recommend setting...