It's easy to get caught up in test "wins" (because they're exciting). But associating the value...
If it's possible to test a hypothesis with a single variant, don't test additional variants. Running...
The only two elements you can affect are: The quality of your hypotheses, and How quickly...
Learn what's unique about your customers: If you don't know what motivates your customers, you have...
Without the necessary customer data, you'll struggle to Learn what's unique about your customers and Let...
Organizational silos make it impossible to Scale wins across the entire organization, limit your impact, lead...
Don't test everything, but you must test. If you knew exactly what to do you would...
It takes robust processes to Scale wins across the entire organization.
A successful experimentation program needs design*, engineering, analytics, and strategy. And if you want to Test...
If you knew exactly what to do you would just do it (and so would your...
Your product development process is optimized for shipping a reliable, polished experience to users. But experimentation...
There's a nontrivial audience of visitors coming to your site that are further down the funnel,...
If you're going to create a custom user id to identify visitors then we recommend setting...
User experience matters, and it's worth addressing friction and confusion on your site, but Cosmetic changes...
You should be testing drastic, ambitious changes early in your experimentation program. This type of test...
The Offer, and the way you frame it, is probably the highestleverage element of your site...
This is extremely common! Here's why it might be happening. You're focused on UX UXfocused experiments...
There are a few (nonmutually exclusive) possible reasons: Your standards are too high Anyone who can...
The Offer is the thing you propose to exchange with visitors to your site typically a...
The copy, images, and information that help a visitor understand the Offer.
Minimum detectable effect (MDE) is a statistical characteristic of each experiment you design. This number indicates...
The steps by which a visitor obtains the Offer. Usually a form.
Improvements based on best practices and copying competitors will quickly plateau. Cosmetic changes don't matter. Understanding...
Experiments can focus on testing wildly different experiences (exploration), or in making smaller improvements to an...
In ecommerce, minor styling changes can have a measurable impact on shopper behavior. But B2B decisions...
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